
How Solid Bite Reduced CPL And Double the Leads In Under 30 Days

Industry
Healthcare
Challenge
Solid Bite was investing aggressively in Google Ads but seeing poor conversion: inflated CPLs, a website that wasn’t turning visits into inquiries, and campaigns spending without outcomes.
Results
The campaign delivered a 2–3x increase in leads, growing from roughly 10 to 20–30 per month, while slashing cost-per-lead from over $250 to $110. Form conversions jumped from just 2–3 to 10–15 per month, and the front desk gained the ability to clearly attribute new patients to digital campaigns and act quickly on follow-ups.
Key Product
When I need a team to cut through noise and create results, I bring in Matt from Venn Digital Marketing. Matt and his team are healthcare-savvy, focused on measurable outcomes, and easy for practices to work with.
Danyel Salmela
Solid Bite Office Manager
Founder & President of the Institute for Dental Specialists

About Solid Bite
Solid Bite is a dental practice in Melbourne, Florida, offering a wide range of services including general, cosmetic, implant, and periodontal dentistry. The practice is known for using advanced, minimally invasive technology such as 3D imaging and surgical guides to improve patient comfort and treatment precision. They’ve been serving Brevard County since 1980 and have been repeatedly recognized by the community (“Voted Best of Brevard” nine years in a row) for their quality of care.The Challenge
Solid Bite was investing $4–6k per month in Google Ads, but the results weren’t matching the spend. Their cost per lead exceeded $250, making it unsustainable for long-term growth. Despite the heavy investment, they were only generating around 10 new-patient leads per month.
Even more concerning, the website was converting poorly, with just 2–3 form submissions monthly. The campaigns were running but not delivering meaningful outcomes, leaving the practice frustrated. The core challenge was clear: high ad spend with little return due to poor conversion and lack of optimization.
The Solution
The strategy began with triage and reallocation, cutting ad spend to $2,000 per month and shutting off underperforming campaigns to focus only on high-intent traffic. By refining keywords and bidding strategies, the campaigns began capturing prospects who were ready to book appointments, improving overall lead quality.
On the website side, conversion fixes were introduced, including targeted updates and a streamlined intake form that reduced friction for patients. To improve accountability, the team rolled out call tracking, GA4, Google Tag Manager, and form-source discipline, giving the practice clean, decision-grade data. This ensured every lead could be clearly attributed back to the right campaign.
Additionally, an email follow-through campaign was launched to re-engage visitors who had shown interest but hadn’t yet booked. This not only nurtured potential patients but also helped maximize the value of existing traffic. Altogether, these optimizations transformed the practice’s digital campaigns into a leaner, more efficient system built for measurable results.
The Results
Solid Bite is a dental practice in Melbourne, Florida, offering high-tech dentistry including implant and periodontal work, full dental rehabilitation, cosmetic dentistry, and minor sedation / comfort services.
After optimization the practice saw lead generation increase by 2–3×, monthly new-patient leads jumping from around 10 to 20–30, while Cost-Per-Lead (CPL) dropped substantially from over $250 to about $110. Form conversion also improved sharply, rising from just 2–3 form submissions per month to around 10–15. With improved attribution and tracking in place, the front desk can now clearly see which leads came from which digital campaigns and follow up more effectively.
The combination of a strong service offering, trusted local presence, and more efficient marketing execution helped drive these gains.